The Essential Guide To Flying Your Business

Brandmother has worked with over 1500 start-ups and small businesses. We’ve noticed that the principles for flying and navigating an airplane are great metaphors for starting and getting a business off the ground.  Already flying? These same principles can help you achieve even higher levels of success.

Your goal is to create enough velocity and lift to take off and reach a sustainable cruising altitude before depleting your resource reserves. Lift must be greater than gravity. Thrust must be stronger than drag. The better your aerodynamics the better likelihood of your success!

Alex von Allmen is a brand designer and strategist who has worked with thousands of companies worldwide. His brand designs have made millions of positive impressions resulting in billions of sales. He hold an MBA from Northwestern’s Kellogg School and a BA from Vanderbilt.

In this book he shares secrets regarding getting your business off the ground and to cruising altitude.