Big Branding For Small Business

BIG BRANDING is a business secret hiding in plain sight. Entrepreneurs such as Richard Branson of Virgin Group, Phil Knight of Nike, and Jeff Bezos of Amazon recognize that as in rolling a snowball, it is both a cause and effect of success.

A brand is more than a name, logo or color scheme. While these are important symbols for the brand, a brand ultimately lives in the hearts and minds of customers. A great brand takes on a life of its own and synergistically leverages all aspects of the business.