by Alex vonAllmen | Jan 29, 2026 | blog
Selling the Invisible https://upnotes.com/wp-content/uploads/2026/01/Selling-the-Invisible.mp3 Selling the Invisible by Harry Beckwith is a foundational book on marketing services rather than physical products. Beckwith argues that traditional marketing principles,...
by Alex vonAllmen | Jan 28, 2026 | blog
Hope is Not a Strategy https://upnotes.com/wp-content/uploads/2026/01/Hope-is-not-a-Strategy-2.mp3 The phrase “hope is not a strategy” is often used as a blunt reminder that optimism alone does not produce results. Hope has value—it inspires, comforts, and sustains...
by Alex vonAllmen | Jan 28, 2026 | blog
No Amount of Evidence Will Ever Persuade an Idiot https://upnotes.com/wp-content/uploads/2026/01/No-Amount-of-Evidence.mp3 Mark Twain’s sharp remark, “No amount of evidence will ever persuade an idiot,” is classic Twain—blunt, humorous, and provocative. At first...
by Alex vonAllmen | Jan 27, 2026 | blog
Eat Your Own Dogfood https://upnotes.com/wp-content/uploads/2026/01/Eat-Your-Own-Dogfood.mp3 One of the most consistent traits of successful salespeople and business owners is that they genuinely use and believe in what they sell. The phrase “eat your own dog food”...
by Alex vonAllmen | Jan 27, 2026 | blog
Walt and Roy https://upnotes.com/wp-content/uploads/2026/01/Walt-and-Roy.mp3 Walt Disney and his older brother Roy Disney together built one of the most influential entertainment companies in history, but their success came only after years of failure, financial...
by Alex vonAllmen | Jan 27, 2026 | blog
Oprah-From Poverty to Philanthropy https://upnotes.com/wp-content/uploads/2026/01/Oprah.mp3 Oprah Winfrey’s life is one of the most remarkable transformation stories of the modern era. Rising from deep poverty and trauma to become one of the most influential media...
by Alex vonAllmen | Jan 27, 2026 | blog
Frank Mars, the founder of Mars, Incorporated, is a classic example of quiet perseverance leading to extraordinary impact. Unlike many celebrated industrialists, Frank Mars did not achieve early success, fame, or wealth. In fact, much of his life was marked by...
by Alex vonAllmen | Jan 27, 2026 | blog
The 3 R's of Business Success https://upnotes.com/wp-content/uploads/2026/01/3-Rs-of-Business-Success.mp3 Repeat, referring, and recurring revenue are among the most powerful drivers of long-term business success. While many companies focus heavily on acquiring...
by Alex vonAllmen | Jan 27, 2026 | blog
About Marketing Response Rates https://upnotes.com/wp-content/uploads/2026/01/About-Marketing-Response-Rates.mp3 Marketing response rates vary widely by media type, but understanding typical benchmarks helps businesses set realistic expectations and design smarter...
by Alex vonAllmen | Jan 27, 2026 | blog
Frank's Jet Engine Didn't Melt! https://upnotes.com/wp-content/uploads/2026/01/Franks-Jet-Engine-Didnt-Melt.mp3 Frank Whittle’s invention of the jet engine is one of the most striking examples of how transformative ideas are often dismissed before they...
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